Although always being a regular task for our graphic designers, logo design has been a service particularly in demand for the graphic design team at Loud Ladybird during the last month or so… Often the starting point of the graphic design process and associated with the start of a new venture or the rebranding of an existing business, the creation of a logo underpins a business’ identity. The logo is often the centrepiece for business cards, stationery and signage (all of which are produced daily by the team at Loud Ladybird). It also needs to be successfully and easily translated to the world wide web as part of a website design or to support avatars and profile pictures and background images on social media.
Choosing colours for your new logo design is an important part of the process. While strong personal preferences can be useful, it’s also important to consider other factors too. Is the industry you’re business is operating in associated with a particular type of hue? The financial services industry, for instance, is often associated with authoritative and strong colours with many business choosing navy, maroon, dark green or royal blue. Perhaps you’re keen to develop a brand that fits in with your industry. On the odd occasion you may even be working in an industry where you need to obtain approval from a governing body for business card designs and other graphic design works. In the case of financial services industry, for instance, designs may need to be approved by the industry regulator, the Financial Services Authority.
Perhaps your business is a new entrant to an industry associated with an unspoken standard in terms of colour choice for logo and graphics. Think of the agricultural industry, for example, and consider how many business logos in that sector incorporate the colour green. After all, it’s a highly appropriate choice to denote a business with a strong rural interest. Nevertheless, you may want to buck the trend and therefore incorporate a totally fresh choice of hue to use, or introduce a bold, complementary highlight colour to add vibrancy and provide standout to your logo design.
Font choice is interesting. Long established and traditional businesses may benefit from using a serif font (i.e. a typeface that features a decorative addition of a diminutive vertical line to the horizontal aspects of the letter, plus taking the form of a Romanesque pillar for vertical parts of the letter). Times New Roman is one of the most commonly appearing examples of a serif font. Conversely, an uber modern brand would be much more likely to be best represented by a sans-serif font, which literally means “without” serif (indeed, the first part originates from the French word for without i.e. “sans”). A sans-serif font is when the letters are formed with no additional embellishments. Helvetica and Arial are commonly seen examples.
Developing a brand is an involved process and your business’ values play a key role. Do you want to build a brand that offers a friendly, caring and local service, or are you forming a professional enterprise with a national remit and a reputation for efficiency and effectiveness? Perhaps it’s elements of both these examples. The ultimate point is that knowing the identity of your brand will help you and your graphic designer to develop the most appropriate logo and graphics befitting of your business.
The Loud Ladybird creative team delivers a comprehensive and integrated approach – bringing together a copywriting service, photography service, graphic design service, website design service, public relations (or media relations) and marketing services – in Bury St Edmunds, Suffolk and beyond. To learn more, feel welcome to make contact.